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Our Mission & Vision

Vancouver's neighbour-to-neighbour carsharing community. Share cars with responsible neighbours.

OUR CURRENT MISSION

Our mission is to connect every responsible driver with a like-minded neighbour to share cars, with the goal of having every Canadian share a vehicle with at least one neighbour. 🤝

OUR FUTURE VISION

For every local to have a network of reliable neighbours and affordable cars less than a 3 minute walk away from their home. And to reduce the total number of cars required for every adventurer to get to the places that only a car can take you. 🏔️

OUR VALUES

Respect

We believe in your right to express your healthy needs and in the importance of others respecting your time and boundaries.

Transparency

We believe that being open and honest about our intentions, feelings, and mistakes brings out the best in ourselves and one another.

Reliability

We believe that commitments are promises, and we don’t break promises. We hold ourselves and each other to this standard and communicate promptly when commitments change.

Trust

We believe that everyone you work, play, and share with has your best interests in mind unless proven otherwise. We admit and remedy our mistakes if and when they happen.

Mutual Benefit

We believe our actions should generate mutual benefit for ourselves, our communities, and our environment.

WHY MUTUAL?

We want neighbour-to-neighbour sharing and the ways we make money to uplift not exploit.

Life is an adventure that’s richer when shared, we want to make it easy to share.

We want to leave our neighbourhood and the world more connected and sustainable than we found it.

Josh, Founder of Mutual

About Mutual & the Founder

Hi there! I’m Josh.

There are three goals that have guided most of my big life decisions:

  1. Community & Connection – To have rich relationships and feel a part of where I live.
  2. Environmental Conservation & Sustainability – To enjoy and protect nature and animals.
  3. Wealth & Financial Stability – To have the resources to live the life I want.

I’ve always wanted to be an entrepreneur—to build an organization that creates the change I want to see in the world. With the biggest change I wanted to see is less consumption and more connection with people who live close to me.

The challenge was: what kind of business could make a net positive impact on people, the planet, and still make a profit?

I’ve always been interested in the “sharing economy,” but I hadn’t seen businesses making it easy to do true co-ownership—sharing that isn’t just a different way of renting someone’s stuff or time.

As an adventurer at heart, I loved the idea of helping people co-own and share canoes, kayaks, paddleboards, and other high-value outdoor equipment. Living in a Vancouver apartment, buying and storing these things didn’t make sense for me or most locals, but I still wanted to do more backcountry adventures that required them, and I felt others must feel the same.

The idea hooked me enough to join an entrepreneurship program. With their help, I learned that the transaction frequency and value of this type of gear sharing is not enough to support a viable business model.

Adventurers who explore often already own their gear. Meanwhile, people like me—the “wannabe adventurers” who don’t get out as much—face other barriers, like the cost of renting a car to reach the adventure in the first place.

So I pivoted. And Mutual’s launch began with carsharing.

Carsharing & beyond

I started by sharing my 2010 Toyota Highlander with my neighbours in Chinatown, Vancouver.

Since March 2022, I’ve been building the Mutual's carsharing system, a system that makes it easy for neighbours to trust and share with each other. In June 2025, after incorporating, securing ICBC insurance, building the app, creating guides and policies, and designing the website and internal systems, and lots of personal & professional growth, Mutual officially launched.

I believe that neighbours learning to share is one of the best ways for individuals to reduce their consumption. For us to transition to a more sustainable society long-term, there must be short-term incentives.

Through Mutual, I hope you can achieve the same goals that drive me:

Carsharing is only the beginning for Mutual. I’d love for you to join us on this journey to make neighbour-to-neighbour sharing and co-ownership safe, simple, and sustainable while helping build communities that care about their neighbours.

Don’t hesitate to reach out if you’d like to connect—especially if you live close by. ;)

Thanks for sharing!

Josh
joshua.dagg@gomutual.co